One of the biggest challenges facing efforts to address climate change is climate communication. The climate change conversation is extremely polarized. We hear about groups that are “in denial,” while others are “skeptical.” There are lots of “how to’s” for communicating with people who hold different views on climate change, and lots of explanations as to why efforts to change people’s minds on climate change are pretty much futile.
So what’s the right climate communications strategy? This Climate Spotlight does not attempt to cover the landscape of climate communications—it’s just too big a topic. The “CC Communications Deep Dive” in the Climate Web covers this area; the Deep Dive links to more than 1,500 documents, URLs, and websites. You can take a look at the Deep Dive through the Spotlight by clicking here.
If you do want to convince your great uncle or your boss to think about climate change as more of a problem, this Spotlight points you to resources in the Climate Web you may find useful. Individual thoughts in the Spotlight raise communications issues you may want to consider. Each of the thoughts links to a few specific resources copied from the much larger pool in the Deep Dive referenced above. We’ve copied the thoughts (indicated by the (C)) at the end of the thought, to keep the visual interface simpler; we wanted to avoid displaying all of the links attached to the original thought. You can easily get to the original thought because it’s linked as a Jump thought to the left of each copied thought.
Hover your mouse over the thumbnails to the left of each thought to see them pop up for a quick introduction to the thinking behind each thought and some insight into the materials linked to each thought.
The Spotlight could go into much more depth, extracting and organizing ideas from many of the referenced sources. That’s beyond the scope of this particular Spotlight. This kind of Spotlight can be embedded into any website to feature or point to a particular organization, topic, or report. We can size Spotlights differently in terms of size of the Frame within with the Spotlight sits. Hyperlinks can be used on the webpage to guide users around a Spotlight, even to materials not specifically shown in the Spotlight.
If how we’re organizing information in this and other Spotlights will save you time or make you more effective in your climate communications, consider contributing to our work through PayPal.